Business

Brian Burns / November 12,2022

Why the Employee Net Promoter Score should be employers’ go-to metric

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  • Hiring Net Promoter Score (eNPS) employee
  • What Makes a “Good Score”
  • Using eNPS at your company
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    Founder and CEO of Insightful and a lifelong tech with a passion for all things startup.

    The Net Promoter Score (NPS) has been an important benchmark for executives for more than 20 years. Its effectiveness lies in its simplicity: a simple 1-to-10 scale of a customer’s likelihood to recommend, which allows companies to see customer sentiment and rank them as promoters, passives, or detractors.

    Businesses have a lot of metrics to look at, so many leaders appreciate the at-a-glance clarity that can be gleaned from this number; that is estimated two-thirds of Fortune 500 companies use some version of NPS. Tracking the rise and fall of this single number can tell you so much about your customer base.

    Extending NPS to an internal metric brings similar benefits. Just as a happy customer is likely to recommend your company, so is a happy employee. Conversely, a customer you may not have served well will feel negatively about your brand, as will a former employee who did not have a positive experience with one or more aspects of his or her job.

    Given the current job market, you are sure to know how in demand your team members are. They are skilled at what they do, and on top of that, there are many competitors. Just as a customer can leave you for another provider, your best employees can be picked up by a competitor. We all need to be an A+ workplace to retain our talented teams.

Brian Burns / November 08,2022

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Brian Burns / November 08,2022

Is Ucla A Hacu Member Institution

Brian Burns / October 18,2022

Astros GM James Click not lock to return, Dusty Baker to be asked back

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Astros GM James Click not lock to return, Dusty Baker to be asked back

 

 

HOUSTON — Neither manager Dusty Baker nor general manager James Click has a contract for next year with the Astros, an unusual and perplexing situation for a team that made the World Series last year and is in the ALCS again this season. But while rumors are floating around about both men, sources have said Baker will be invited back to manage in 2023.

Click’s Astros future, however, seems surprisingly uncertain. Owner Jim Crane personally hired Click, but indications are the owner believes his GM has put too great an emphasis on analytics. The odd thing is, Click followed Jeff Luhnow, who was known for taking analytics to a new level before he was fired following Houston’s signal-stealing scandal.

Click, asked why his return could be an issue after the Astros won 107 games, said, “That’s not a question for me.”

Crane also texted: “I will make a decision after the season is over on both contracts. That has not changed.”

The owner hired Baker, who should be a Hall of Famer and more importantly was the perfect front man for the team as it transitioned out of the scandal, before tapping Click, a relatively unknown executive from the admired, analytic Rays organization. While none of the three key decisionmakers seem especially close, Crane’s belief that Baker knows what he’s doing is enough to earn him a return invitation.

 

Baker said he’s only thinking about the ALCS now.

Brian Burns / October 17,2022

The Essential Guide On Real Estate Sales: Everything You Need To Know

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The Essential Guide On Real Estate Sales: Everything You Need To Know
  • Preparing a Real Estate Sales Listing
  • Pricing Your Home to Sell
  • Organizing Property Viewings and Open Houses
  • Negotiating Sales Offers
  • Wrapping It Up
  • Want to sell your home quickly and for top dollar? While you don’t need to do everything yourself, understanding what goes into the real estate sales process can help you be more prepared and confident. Here’s what you need to know about real estate sales, from start to finish.

    Preparing a Real Estate Sales Listing

    A crucial step in selling your home is to prepare a sales listing. This is a document that includes all the relevant information about your home. Not sure what to include? Consider consulting Denver rental companies for guidance on creating an accurate and appealing sales listing.

    The Essential Guide On Real Estate Sales: Everything You Need To Know

    Homelight also has this great guide on what to include in your real estate sale listing. In a nutshell, your property listing should include:

Brian Burns / October 14,2022

Sephora Marketing Analytics Success Story

Category: 
Sephora Marketing Analytics Success Story
  • About Sephora
  • The Sephora Mobile App
  • Increased Sales Through Marketing Data
  • Use of 4P’s
  • Final Thoughts:
  • Product strategy
  • Price strategy
  • Place strategy
  • Distribution strategy
  • Sephora is a cosmetics retailer that has been a pioneer for a long time in creating and cultivating a trusting community of customers. These customers are not only offline but online as well and Sephora coordinates its approach on one channel to drive results in another. When we talk about the marketing strategy of Sephora, it is focused on blending online and in-store experiences. Sephora promotes its brand via social, mobile, and web platforms.

    This article is all about learning the marketing analytics that is behind the success of Sephora and how its strategy is different from others when it comes to the retailers incorporating data into its omnichannel marketing components.

    About Sephora

    Sephora is a cosmetic brand that has been dealing with the women’s segment of cosmetics for years now. Sephora is a subsidiary of Louis Vuitton (LVMH) and owns around 300 brands having different price ranges. The name Sephora has been derived from “Sephos” which means pretty and “Zipporah” meaning beautiful wife.

Brian Burns / October 12,2022

Friday’s Endnotes – 10/14/22

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Supreme Court Struggles with Warhol’s Transformative Use Theory — Wednesday’s oral arguments in Andy Warhol Foundation v. Goldsmith dominated the copyright news this week. First up, Kevin Madigan writes a play-by-play summary of the arguments, concluding, “While the Justices at times seemed skeptical of AWF’s position that a mere difference in meaning or message constitutes a transformative use, it’s difficult to predict an outcome based on oral arguments—especially with copyright stalwarts Ginsburg and Breyer no longer on the bench.”

The Surprisingly Confused History of Fair Use: Is it a Limit or a Defense or Both? — Next, Marquette Law School professor Bruce Boyden continues his illuminating series on the legal history of the fair use doctrine. In this first article, he observes how early courts used the term to encompass both a carve-out to infringement and a description of noninfringement. In Alan Latman and the Modern Fair Use Doctrine, Boyden looks at a Copyright Office report from 1955 that considers whether and how a revised copyright statute should address the doctrine.

Andy The Appropriator: The Copyright Battles You Won’t Hear About at The Whitney’s Warhol Exhibit — Finally, this 2019 Columbia Journal of Law & the Arts article notes that Goldsmith is not the first time the artist or his foundation faced claims of infringement. According to the article, “Warhol was sued at least three times by photographers who filed copyright infringement claims against him for using their photographs in his work. . . . All three photographers settled with Warhol out of court, but Warhol vowed to use his own photographs in his work thereafter.”

Brian Burns / October 02,2022

Top Business Mistakes Women Should Avoid

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Top Business Mistakes Women Should Avoid
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  • Measuring Success
  • No Apologies
  • Perfection Is A Flaw
  • Seeing Not Looking
  • When it comes to businesses, there is no such as thing as a perfect formula. What may work for other people may not work for you and vice versa. That is why it is always so great to learn from other people’s mistakes, that way you could actually avoid them. Then again, there are also times when people don’t really notice that they are actually making these mistakes, which is why these three women CEOs are pointing out some of the worst mistakes you must avoid when it comes to your businesses and careers.

    Top Business Mistakes Women Should Avoid

    Measuring Success

    According to Anna Zornosa, who is the chief executive officer as well as the founder of fashion shapewear Ruby Ribbon, businesses don’t always mean that there is a competition. Having a business itself as well as staying relevant may be a competition, but when it comes to the workforce, it doesn’t always have to be, especially with women.

Brian Burns / October 01,2022

Corporate Team Building Activities

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There’s the saying that teamwork makes the dream work. Team Building is a collective term for the different activities used to improve social toes and define roles within teams. These activities often involve collaboration among team members, intended to help build a more cohesive team.

The goal of any organization is to grow, but the company cannot achieve this if workers aren’t on the same page. Corporate team building activities help to foster a bond between co-workers. Getting to know a person better creates room for tolerance, and that’s what the purpose of these activities is for.

To excel, it is expedient that the team works together. This article aims to highlight some forms of these corporate team building activities and how they could help in strengthening co-workers’ alliances.

Skills Built From Corporate Team Building Activities

There are numerous skills which would require refurbishing through the aid of these corporate team building activities, some of them include;

Brian Burns / September 27,2022

Construct-A-Lead Unveils New Features to their Online Commercial Construction Database

Category: 
Construct-A-Lead Unveils New Features to their Online Commercial Construction Database

 

Construct-A-Lead Unveils New Features to their Online Commercial Construction Database

Lincolnshire, IL – Construct-A-Lead, an online commercial construction database, has unveiled several new features to the platform. These include a refreshed look and feel to the website, the ability to view projects on a map, and more advanced search features that allow clients to quickly find and manage their target projects.

The goal of these updates is to quickly provide users with the most information they need about upcoming commercial construction projects. CEO of Construct-A-Lead, Bill Lidman, commented on the updates, stating that “we prioritize continual improvement, efficiency and providing the most user-friendly platform to our clients looking for sales leads. Our team takes the time to listen to our client’s needs, and we are thrilled to launch these updates that allow us to continue providing the best service possible.”

Construct-A-Lead is the leading online commercial construction database. They provide users with information on upcoming projects by location, available specs, and key contact information. Lidman said, “Our primary objective is to make it simpler for companies to find upcoming commercial construction projects and utilize that information to grow their business. We’re continually working to improve our platform.”

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