SMS marketing: How to do it without compromising customer privacy
Short messaging services (SMS) are text messages sent and received from smartphones and are restricted to 160 characters. It may be regarded as an “old” form of communication, but it’s used in SMS marketing. But what is SMS marketing all about?
What is SMS marketing?
SMS marketing is where a company or business sends marketing messages to people through text. It’s a type of opt-in marketing that calls for having contacts and subscribers. This differs from social marketing, where the marketer posts publicly, allowing people to like or follow. To do this, you’ll need SMS marketing software like Drop Cowboy Ringless Voicemail & Text or other similar tools to maximize this marketing strategy and get a higher return on investment.
Examples of the common types of SMS marketing are: