Brian Burns / June 05,2021

Why You Should Sell Your Product Before You Create It


This might not be a popular opinion, but creating your course, membership, or other digital product and then trying to sell it is sabotaging your online business.

Wait, what? Aren’t you supposed to create a product and then try to sell it? Isn’t that what marketing’s about?

If you follow that common path, you’ll end up like so many other entrepreneurs who have built an amazing product but nobody’s buying. That’s the reality. So let’s dive in and talk about what should you do instead.

Creating Demand Is A Fool’s Errand

Creating a product without knowing if there’s a market for it and then trying to create  demand for it is a concept that professional marketers gave up in the 1960s.

That’s because the whole notion of creating demand is a fool’s errand. Trying to get people to buy a product that they don’t actually want is never the way to go.

The marketing concept that came after the selling concept was called the marketing concept (I know, very original). This concept said that we should sense what the market wants. That requires us to listen and do the in-depth work of studying our market and then creating a product to meet that existing demand.

You might say, yeah, doing market research is a given. I’m gonna go and tell people about my idea and ask them what they think.

That’s not validating a product. But that’s what a lot of people taught for a long time. They would call people and talk about the product. But here’s the problem, if you do that with a preconceived idea of what you’re going to create and tell people, guess what, they aren’t going to want to hurt your feelings. So whether it’s a good or bad idea, they’re gonna tell you, “I think that’s a good idea.”

Brian Burns / May 31,2021

New solar options turn building facades into power plants


When you walk through the sun-filled atrium of the Edmonton Convention Centre or glimpse the dramatic sloped roof of the Varennes Library in suburban Montreal, it’s not obvious these buildings are generating power. After all, neither has traditional solar panels tacked on the roof.

But the semi-transparent skylights of the atrium and the shingles on the sloped roof are more than just protection from the elements — they’re building-integrated photovoltaics (BIPV). That is, they’re made of solar panels.

It’s a solution touted by Elon Musk, CEO of Tesla, which started selling solar roof tiles in the U.S. in 2017. Since then, a range of made-in-Canada options for different parts of buildings have hit the market — and installations have sprung up across the country showcasing what’s possible.

New solar options turn building facades into power plants

The glass skylights of the sun-filled atrium of the Edmonton Convention Centre, installed by Kuby Energy, represent the largest BIPV installation in Canada. (Kuby Renewable Energy)

Here’s a closer look at how BIPV differs from traditional solar panels and why a lot more may be part of the buildings of the future.

What are building-integrated photovoltaics?

While traditional solar panels are attached to buildings, BIPVs are built into the exterior as key elements. 

Brian Burns / May 24,2021

6 Benefits of Business Podcasting in Omaha


Business podcasting in Omaha is taking off and 316 Strategy Group is thrilled to be a thought leader in the Omaha market. Business podcasting plays an integral part in branding which is one of the most important responsibilities that your business has when it comes to facilitating long-term success. Although you have countless ways you can do so, it’s highly recommended that you focus on the ones that are most effective.

Business podcasting is a premier way to help you establish and grow your brand, but not everybody understands all the benefits that it can provide. Let’s take a look at everything that you should know in order to take advantage of it.

Business podcasting is a premier way to help you establish and grow your brand, but not everybody understands all the benefits that it can provide. ~ Christopher Slater

1. Cultivate a Community

Establishing a community for your brand is one of the most effective ways that you can increase engagement with your audience. In some cases, a brand community grows so large that it serves as the driving force behind the majority of the company’s sales.

In order to do so, however, you’ll need to create a space for your audience.

By leveraging business podcasting, you will instantly establish a community of listeners who tune in to hear you discuss various topics. As time goes on, your audience will share your content with their friends and family, allowing you to exponentially grow the reach that your podcasts have.

Those who join this community are far more likely to remain loyal customers compared to those who don’t.

2. Illustrate Your Brand Story

Brian Burns / April 01,2021

Term Papers For Sale – Compare Prices


If you are searching for a reputable professional writing service using cheap term papers for sale then you need to check at specific features and benefits to receive a fantastic fit for your specific needs. These solutions can typically be used by elementary school, university and college degree students in an academic education course. These are a few of the most important factors to make when deciding on the perfect term paper writing service.
You would like to discover a term paper writing service that could provide you with the very best experience for composing and editing your term papers. This includes a fantastic amount of support, attention to detail, and also the highest quality papers possible. Here is something which needs to be carried out by the best writers and editors in the industry. This should include checking the paper for grammar and punctuation errors, proofreading, editing, and even editing from the author or editor to eliminate words you don’t need.
If you’re looking to acquire a good deal of papers completed, then you need to pay a bit more for term papers available. You can get several hundred sheets of papers done for a single year’s worth of college work in this cost. Some sites will offer discount rates for bulk orders and also you could be able to get them in this rate.

Brian Burns / February 26,2021

What are Terpenes & How Do They Promote Wellness?

What are Terpenes & How Do They Promote Wellness?

Terpenes promote wellness, that’s a fact! The hemp plant contains 545 compounds. This number includes more than 140 cannabinoids, over 100 terpenes, two dozen flavonoids, and a blend of minor phytochemicals. While cannabinoids are mostly unique to hemp, terpenes and flavonoids are found in plants worldwide. Similar to phytocannabinoids, these have wellness benefits that are excellent to add to your daily routine.

Brian Burns / February 21,2021

How to Crop Images in Photoshop

How to Crop Images in Photoshop

Cropping is one of the first steps in most post-processing workflows. In fact, most photographers apply some level of cropping to their images while editing. Reasons to crop an image go way beyond just getting closer to the subject. It could be for image stacking, panorama, straightening, or changing the aspect ratio of the photograph. In this article, I will take you through all the options that Photoshop offers with respect to cropping.
Before I guide you through the steps to crop an image using Photoshop, there are a few points that are worth pointing out:

  • Cropping too much into an image will compromise the overall image quality due to loss of resolution. As a general guideline, it is better not to crop more than 50% of the image.
  • It is always best to check the horizons or the alignment of the subject in an image. A straightening angle of about 5-10 degrees should be the maximum. As the angle increases, so does the loss of pixels. In addition to losing pixels, one might end up misplacing or in worst cases, losing some of the elements that complement the picture.
  • When shooting stacked images hand-held, it is always best to shoot a bit wider due to potential changes in the alignment of images in post-processing software. Aligning and straightening images afterward might affect the composition.

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Brian Burns / February 20,2021

Period products for the future

Period products for the future

Reusable menstrual items don’t only help us be eco-friendly, they can change lives

Brian Burns / January 09,2021

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Brian Burns / December 24,2020

Renault introduced a hybrid modification of the Renault Captur


Previously, Renault Captur could only be purchased with a petrol or gas engine.

The French company Renault has presented a new modification of the small crossover Captur with a hybrid power plant. We are talking about a “soft” hybrid, which includes the well-known Russian TCe engine with a volume of 1.3 liters and a 12-volt starter-generator. The total output of the power plant will reach 140 horsepower at 260 Nm of torque.
The new engine fits perfectly into the new regulations on emissions of harmful substances into the atmosphere. For 100 kilometers of track, the amount of emissions of harmful substances will be less than 139 grams. In tandem with the engine is a 7-speed automatic transmission and a front-wheel drive system.
From the point of view of gasoline consumption, the new Captur modification is also very successful – in the combined cycle, the fuel consumption does not exceed 6 liters per 100 kilometers.
It is already known that the Renault Captur E-Tech Hybrid will be available on the market in three different trim levels – Zen, Intens and Zen +.
In the meantime, the Honda Breeze crossover, which is sold in the Chinese car market, has acquired a new hybrid modification. The main advantage of the new car will be its fantastic low fuel consumption.

Brian Burns / September 25,2020

Stocks making the biggest moves in the premarket: Accenture, Darden Restaurants, BlackBerry & more


Take a look at some of the biggest movers in the premarket:
Accenture (ACN) – The consulting firm reported quarterly profit of $1.70 per share, falling 3 cents a share short of Wall Street forecasts. Revenue also came in slightly shy of estimates and the company gave a weaker-than-expected current-quarter revenue forecast, as clients spend less due to the Covid-19 pandemic.
E.W. Scripps (SSP) – Scripps announced a deal buy privately held TV network operator ION Media for $2.65 billion. The deal is being backed by Warren Buffett’s Berkshire Hathaway (BRK.B), with Berkshire making a $600 million preferred equity investment in Scripps to help finance the purchase.
BlackBerry (BB) – The software company beat estimates by 9 cents a share, with quarterly earnings of 11 cents per share. Revenue was also above expectations, on strong demand for its security and car software.
CarMax (KMX) – The used-vehicle retailer earned $1.79 per share for its latest quarter, well above the consensus estimate of $1.08 a share. Revenue was also above analysts’ forecasts. CarMax saw vehicle sales rise by 3.9%, with comparable-store sales up 1.2%, and its financing profit increased by 29%.
Darden Restaurants (DRI) – The parent of Olive Garden and other restaurant chains earned 28 cents per share for its latest quarter, beating the consensus estimate of 5 cents a share. Revenue was very slightly below Street forecasts with sales during the quarter at about 82% of prior-year levels. The company also reinstated its dividend.


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