Any company needs a marketing strategy to increase sales and grow its customer base in age as technological as we live in. Whether a new or moderately established company, it is not enough to have a good business idea. But more is needed since its destiny is closely linked to its strategy. But what are the keys to success?
How To Start Your Marketing Strategy
When discussing a marketing strategy, the first thing that comes to mind is to think about how and where to start. Therefore, we will give you the steps that will lead you to success: Before thinking about a sales process, you need to know who your main competitors are, what methods they use to attract customers, and what their pricing strategies are. We could say that we should not fear the competition, but love it, since it will give us information of great value.
In addition to the market performance of the competition, it is essential to know your target audience. Well, not all products and services are for everyone. Discover their tastes, needs, purchasing habits, sociodemographic profile, interests, and other aspects that you consider necessary.
Stand Out From The Competition
All companies have competition, even the largest ones. The secret to success is to stand out from them by being different. Therefore, you need a unique value proposition and strive to enhance it since it will be what will distinguish your business and the reason why customers will choose your products and services. To achieve this, you must make them see that it is something they need because it solves a problem for them.
Create Your Marketing Calendar
Once you have created your strategy, you should think about making a calendar to follow the guidelines to publish the content and make those related to special days such as Black Friday or Valentine’s Day, among others. Remember that these are when users spend the most, and you should plan your marketing strategy to promote the products or services that best suit you.
Make A Simple Purchase Process
Faced with a world in which there is so much competition, the customer appreciates that the purchase process is simple and without difficulties because if not, they will give up the purchase. Studies have revealed that 87% of consumers abandon the purchase if the process is too complex and more than 55% say they would never return to that web page. Inserting popular payment methods such as Bizum or PayPal will allow customers to find the purchase process much more pleasant and secure. These are just some ideas you can follow to create your marketing strategy and attract new customers, increase sales and make the customers you already have loyal. Talk to us, and we will help you create a safe and effective marketing strategy.
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