Dewar’s celebrates Lunar New Year with Moodie Davitt homepage makeover
ASIA PACIFIC. Scotch whisky brand Dewar’s, owned by Bacardi, is welcoming the Year of the Rabbit with a colourful homepage makeover of The Moodie Davitt Report.
Dewar’s has launched its largest-ever omnichannel campaign in key travel retail markets to celebrate Lunar New Year and highlight the Dewar’s Double Double Series, a selection of small-batch, prestige, aged travel retail-exclusive blends.
The campaign is running at 11 locations in Asia Pacific travel retail throughout the Spring festival period. Several stores are offering the travel retail-exclusive Dewar’s Double Double 20 Year Old expression (50cl), which was named the World’s Best Whisky at the World Whiskies Awards in 2021 and the International Whisky Competition two years in a row.